Role of Cell Phone Media Usage on Behaviors of Toddlers: A Case Study of District Bahawalpur

Authors

  • Muhammad Husnain PhD Scholar, Department of Media &. Communication Studies, Islamia University Bahawalpur and Lecturer, Department of Media &. Communication UMT, Sialkot Author
  • Zaki Abbas PhD Scholar, Department of Media &. Communication Studies, Islamia University Bahawalpur, Author
  • Hannan Khan Tareen Lecturer, Department of Media &. Communication Studies, Islamia University of Bahawalpur Author

Keywords:

Toddlers, Cell Phones Media, Behavioural Effects, PVMEP

Abstract

This research is conducted to analyze the behavioral changes in toddlers on exposure to different media on cell phones. We conducted a closed-form survey of 140 parents to observe cell phone exposure in terms of physical, verbal, mental, emotional, and psychological changes (PVMEP) in the behavior of children aged between 1-3 years. Each survey submits 30 responses, as the six categories mentioned above contain five questions. It is inferred that only 2.85% of toddlers never used cell phones, whereas 34.1% very frequently used phone media. We used a z-test to analyze the data statistically and reported that the parents strongly agreed with 25.4% mental, 32.2% verbal, psychological 34.1%, emotional 23.2%, and physical 24.7% changes in kids. The results concluded that cellphone exposure for a long time causes behavioral changes in toddlers, affecting them in being socially inactive, communication delay, lack of concentration, lack of expression, and physical weaknesses. We also concluded that children with less exposure to cell phones are more social and have their cognitive abilities appropriately developed.

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Published

2023-09-30

How to Cite

Role of Cell Phone Media Usage on Behaviors of Toddlers: A Case Study of District Bahawalpur. (2023). Journal of Asian Development Studies, 12(3), 421-431. https://www.poverty.com.pk/index.php/Journal/article/view/131

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