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2025. How AI-Made Social Media Content Affects Brand Trust and Buying Intentions Among Generation Z Consumers in Pakistan: The Role of Brand Authenticity, Brand Trust, and Openness About AI Use. Journal of Asian Development Studies. 14, 3 (Sep. 2025), 2323–2338. DOI:https://doi.org/10.62345/jads.2025.14.3.2804.