Socio-Economic Drivers of Sustainable Consumption Behaviour in Rural and Urban Areas: A Partial Least Squares Multi-Group Analysis. Journal of Asian Development Studies, [S. l.], v. 14, n. 3, p. 323–340, 2025. DOI: 10.62345/jads.2025.14.3.1476. Disponível em: https://www.poverty.com.pk/index.php/Journal/article/view/1476. Acesso em: 16 aug. 2026.