Generative AI and Consumer Decision-Making: Examining the Effects of Consumer Trust, Engagement, and Purchase Behaviour Among Digital Consumers in Pakistan. Journal of Asian Development Studies, [S. l.], v. 14, n. 3, p. 2430–2446, 2025. DOI: 10.62345/jads.2025.14.3.3122. Disponível em: https://www.poverty.com.pk/index.php/Journal/article/view/3122. Acesso em: 19 aug. 2026.