Exploring the Role of Social Comparison: Unraveling the Influence of Malicious Envy and Materialism on Impulse Buying, with Promotional Campaigns as a Moderator. Journal of Asian Development Studies, [S. l.], v. 13, n. 3, p. 1538–1555, 2024. Disponível em: https://www.poverty.com.pk/index.php/Journal/article/view/852. Acesso em: 25 jul. 2026.