Analyzing the Impact of Social Media Marketing Activities on Brand Loyalty in the Apparel Industry and Unveiling the Role of Brand Awareness. Journal of Asian Development Studies, [S. l.], v. 12, n. 3, p. 25–44, 2023. DOI: 10.62345/jads.2023.12.3.95. Disponível em: https://www.poverty.com.pk/index.php/Journal/article/view/95. Acesso em: 17 aug. 2026.