Impact of Social Media Influencer Traits on Brand Equity in Pakistani Context: The Role of Gender as Moderator. Journal of Asian Development Studies, [S. l.], v. 13, n. 2, p. 467–474, 2024. Disponível em: https://www.poverty.com.pk/index.php/Journal/article/view/511. Acesso em: 25 jul. 2026.