The Role of Consumer Ethnocentrism in Shaping Brand Switching Behavior: A Study of Pakistan’s FMCG Sector. Journal of Asian Development Studies, [S. l.], v. 14, n. 2, p. 2167–2182, 2025. DOI: 10.62345/jads.2025.14.2.3123. Disponível em: https://www.poverty.com.pk/index.php/Journal/article/view/3123. Acesso em: 19 aug. 2026.