“Social Media Influencers andthe PurchasingDecisionsof Youth: With Special Emphasis on Emotional and Rational Aspects”, J. Asian Dev. Studies, vol. 13, no. 2, pp. 1103–1112, Jun. 2024, Accessed: Jul. 25, 2026. [Online]. Available: https://www.poverty.com.pk/index.php/Journal/article/view/586